Be in the answer, not buried in the links.

GEO is Generative Engine Optimization — the practice of making a website discoverable, understandable, and citable by AI systems like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It matters now because roughly half of Google searches show an AI Overview at the top of the page, up from around a third in late 2025, and Gartner projects another 50 percent share loss for traditional search by 2028. Sites that win the AI layer are structured for citation, not just ranked for clicks. The GEO-SEO Retainer measures a composite GEO Score across six categories — AI Citability, Brand Authority, Content E-E-A-T, Technical GEO, Schema and Structured Data, and Platform Optimization — then moves it month over month with a documented audit, a confident-fix pass, and a measurable delta report. The deliverable is a provable score curve, not a promise about blue-link rankings that no one controls.

A GEO-SEO Retainer optimizes for the AI layer that now sits in front of blue links, while a traditional SEO retainer chases rankings through keyword targeting, link building, and on-page tuning. FCT measures a composite GEO Score across six categories — AI Citability, Brand Authority, Content E-E-A-T, Technical GEO, Schema and Structured Data, and Platform Optimization — and moves it month over month with a documented audit, a confident-fix pass, and a delta report scored against the same rubric every time, so there is no goalpost movement. FCT will not promise rankings; it promises a score curve you can see. The work starts with a baseline audit, ships schema, llms.txt, and AI-crawler rules in week one, then tracks the measurable change. The point is to get cited inside ChatGPT, Perplexity, and Google AI Overviews — the answers customers now read first — rather than fighting for a position they may scroll past.

The first week ships a baseline audit and a confident-fix pass on your domain. Day 1 is the kickoff call and the baseline audit; Day 2 is the 90-day roadmap drafted from your specific findings. Days 3 and 4 are the fixes: a schema rewrite using the right entity types for your business, an llms.txt at the root of your site listing your services and key pages, robots.txt rules that explicitly allow GPTBot, ClaudeBot, PerplexityBot, and Google-Extended, meta description gaps filled, the OG image sized correctly, and language tags added. Day 5 is your review, Day 6 ships to production after sign-off, and Day 7 hands off the first weekly summary and locks the monthly cadence. From there you receive a monthly delta report showing your composite GEO Score before and after, per-category deltas, and the next month's priority actions, all scored on the same rubric.

Schema and llms.txt fixes typically move within days as AI engines re-crawl, citation rate moves measurably inside eight weeks on most sites, and brand-authority distribution work compounds over three to six months. The Georgia Tech, Princeton, and IIT Delhi 2024 study on AI-search visibility documented a 30 to 115 percent lift for sites that hit the right GEO metrics. FCT projects conservatively at the bottom of that range for ROI math during sales conversations, then tracks the actual delta in your monthly report using the same six-category rubric every month. FCT runs this exact retainer on its own site as the live proof — the same six-category rubric and the same monthly delta report a client receives, with every fix shipped in public. The company site is the ongoing case study, and the report clients get is the one FCT already keeps on itself.

Yes. The GEO-SEO Retainer works on any stack; only the access path changes. For Git-hosted Astro and Next.js sites, FCT ships every change as a reviewable pull request. For WordPress, FCT installs schema via Rank Math or Yoast plus a Code Snippets plugin for custom JSON-LD, edits robots.txt through the SEO plugin, and drops the llms.txt via FTP or the hosting file manager. For Wix and Squarespace, FCT injects through their theme-code path. The deliverable is identical regardless of platform: a baseline audit, a week-one confident-fix pass, and a monthly delta report scored on the same six-category rubric. You also keep everything — every report, every schema, every llms.txt, every content rewrite — from day one. If you cancel after a few months, you walk away with citation-grade infrastructure your site did not have when you arrived, plus the full score curve through your engagement.